I'm pretty sure this word has been used before, and if not, I'm now inventing the word "badvertising." You know it, you've seen it, you hate it too. It's commercials for products that either make absolutely zero sense in real life, have a nonsensical jingle that permeates your entire being for days, or just simply makes the product and/or company look dumb. Now, it seems like a funny way to start off a blog, by complaining, but you'll get to realize around here that's a large component of what I do. And, when it boils down to it, I'm not really complaining, I'm just being realistic. Hopefully, you agree. Just imagine me as one of the old men in the theatre balcony of The Muppet Show and it all really makes sense.
The winter holiday season is the high point of the year for badvertising. The second - the Superbowl - and I'll cover that soon enough. But if we focus on the holidays, this is the time that every company wants your sweet, sweet guilt-ridden holiday cash, and they're trying to get their products burned into your brain. YOU NEED THIS for your mom, your miniature schnauzer, your manicurist, your mailman, THEY DESERVE IT, YOU WANT IT, you get my point? We are trapped in a world where we feel like we owe everyone we know something, it's getting darker faster, and our workloads seem to be tripling as the days counting down to the big events race by. This year was a little different because of the pandemic, but some things just did not change. And included in those things, was the badvertising.
Technically we've past the holiday season but there is still a whole badvertising hangover that is still permeating the airwaves and even with as much Pedialyte I have hoarded in my closet currently, it's still not enough. Here's a few examples of the most gregarious offenders I've run into this week - our first week of 2021.